Posting Regularly on My Blog and YouTube Channel, and How it Affected my Analytics
In this video I wanted to share some stats with you. I wanted to see what would happen to my analytics if I posted a video on my YouTube channel as well as a post on my blog at least once a week consistently. Its been about 6 weeks, and in this video and post I’ll share the results. Hopefully it will help those looking to start or build an audience.
I started posting each week on April 2nd, with a Dragonball Z: Kakarot review. At the time my typical view for my whole YouTube channel for a 28 day period was anywhere from 500-1000 views, with an total watch time of about 40-50hrs. Now on May 14th for the past 28 days, I’m at about 2.6K with 114hours. Quite a difference there, definitely not a random fluctuation.
So lets look further into the new videos I posted during those 6 weeks and the videos I had already had on my channel previously. So looking at my top 10 videos by views during this most recent 28 day period only two of the 6 videos I posted recently are on this list and the rest is a combination of those I posted up to two years ago.
I don’t want to talk much of the YouTube algorithm, but as expected posting regularly boosted my videos that had already had a higher than average views for my channel. If I just wanted higher views, there are obvious things as a channel I can do to bring in more viewers. For example improving my thumbnails to make them more unique to increase the clicks to my channel, as well as the biggest which is to make videos about newly released games.
There are times where I see spikes in views for specific videos, which I attribute to when a game goes on sale and more people are trying to determine if they think a game is worth it. Generally I like game reviews because most games don’t go through major overhauls and the content in the video will still be relevant years after its release. This is different for MMOs or more nowadays with larger DLC that may change how a game is received after its release.
Lets go ahead and shift gears to look at my analytics for my blog where I have also been trying to post regularly as well. At this time I happen to be at my highest number for active users for a 30 day period. It was already on an upward trend when I started posted about each week similar to my YouTube channel at about April 2nd. If I go back to a 180 day period you can see a huge drop off from about mid January to mid March, and you can see that I didn’t make any new posts during that time.
So as you would expect, similar to the YouTube channel, I get more visitors clicking to older posts and it must improve my search results if I am posting consistently at about once a week.
This is the first time I’ve posted consistently, as the purpose of my YouTube channel and blog was to motivate me to catch up on my backlog of games and post reviews, share clips, and guides. I have a full time job, but I’ve been making more of a effort to efficiently use my time so I also have time for what I enjoy.
I hope this video helps anyone looking to start or grow their channel. There are a lot of factors that can effect growth, views, and subs that I’m not going into and each type of content has it challenges. For example for my channel/blog where I enjoy going game reviews, the amount of time it can take to complete a game could be 60+ hours. Then when I create a video it can be 5-10 minutes long, but only get an average of 3 minutes per view.
It seems like when you build a big audience it gets easier to create content like reaction videos or news stories, that takes less time to pump out on a regular basis. But I really don't have any intention of doing that, other than to maybe test it to see how it affects my views. I’m always suspicious when big YouTube channels pump out game reviews the day a review embargo is lifted. I'm not sure how long they get review copies ahead of time, but I suspect a lot of them don’t actually have time to finish playing the game, and rush it out for those first video clicks.
Another thing may become inevitable with a bigger channel is how game companies or advertisers tap into creators to just sell or promote their products. Even if you claim to never accept money for a sponsored review or preview of a game, I don’t like how YouTube creators have monetized their channel in order to survive. Who doesn’t like money and I wouldn’t mind free game keys or become a YouTube partner to help upgrade my PC or save up for a PS5, but I’m treating this channel as a hobby and if I don’t enjoy it anymore I can just stop.
Well, that’s just my two cents, I hope you guys found this video helpful. If you did leave me a like, comment or sub, and I hope to you again next week.